I didn't hear anything about a turbo on the Cat either; if so, that's impressive no matter the circumstances. Not sure how pulling a hill would have made much difference, but it'd be really wild to see any stock Cat out-climb a turbo.
There's definitely some truth to the criticism of Cat's marketing. There are some people who've never even rode with a Cat in the group, and with all the hype over 850s and turbos and all, it's easy to assume a sled with "just" an 800 can't keep up. Always hard to predict what'll resonate, but Cat could come up with a marketing campaign showing their sleds hanging with and beating the "bigger, badder" Doos and Poos. They might have to be selective on conditions, and probably stick to NA sled comparisons and ignore the turbo, but that's pretty much what marketing departments do. Also, it wouldn't cost that much to come up with a cohesive message and some things to hype. How much mileage did Polaris get out of "flickable?" Cat did used to have some pretty good marketing...