This right here is exactly the reason cats lack of marketing is their biggest problem.
You, and many others, act like there were multiple ground breaking changes from doo and poo for the same years as the proclimb/ascender were around, while cat did nothing but that’s not the case if your honest with your self. Xp and xm were the same chassis with a suspension and plastic change and that chassis was around for 8 years, yet doo didn’t get drug through the mud for some reason. The g4 and g5 are the same chassis with new plastics and narrow running boards but it’s some how revolutionary and puts skidoo “so far ahead of everyone else” even though cat made those same changes 4 years ago. I don’t consider the turbo and turbo r different engines either when it’s most likely nothing more than a tune change. So they really had one new chassis come out, one new engine then added a turbo during that time frame. Far from ground breaking tech changes every other year like people act.
Poo maybe made a few more changes with the engines, but even they haven’t changed things as drastically as people make it sound. They went from pro to axys, which you could argue is a new chassis even though the axys is just a pro with a lift kit. From pro 800 to axys 800 engine, which everyone knows was needed with how horrible the pro engine was. Then came the 850 which also got off to a bad start. Then the matryx comes out which is just a rebodied axys and once again it’s hailed as revolutionary even though all of its hot “new” features besides the turbo have been on these outdated proclimb/ascender sleds for years. Such as the short tunnel which cats ran since 2009, powder coated tunnel and short cooler on cat since 2013, roller bearing clutch cat 2017, magnetic tether cat 2019, heck the matryx even switched to the same master cylinder that cats been running since 2019 or so if you wanna get not picky. So basically Polaris has released 1 actual new chassis, a couple engines that were needed, and a turbo. Again not drastic changes every other year. Sure the bulkhead on the cat my be the same as 2012 but that’s about it. They’ve basically made improvements on that sled every single year from the time it came out with the big ones being all new suspension in 2016 with 3 inch powerclaw, dropped chain case and narrow running boards in 2017, new plastics and engine in ‘18, alpha in ‘19, and atacc or whatever the push button shocks are called in ‘21. So it’s definitely not that they haven’t done anything, yet that’s how everyone acts. Doo or poo make a simple plastics change and it’s praised as revolutionary, cat does the exact same thing and they get ridiculed for it. That’s where the marketing aspect comes in imo. Or lack there of in cats case. People literally have no idea that cat has made changes because cat doesn’t talk about them. Then you get the nonsense comments that the current sled is the same sled as the pile that came out in 2012 which anyone that’s rode both know is far from the truth.