Great thread Smokey! Good to get the perspective of the guy turning some wrenches. Hopefully, enough Polaris guys read this and make things better as you mentioned. Here are some similar thoughts I've been having. whew I get long winded too. Some of you may want to grab a coffee.
Since someone brought up MSRP let's talk about that a little bit. Manufactures Suggested Retail Price. Why in the motor sports and automotive industry does this mean nothing? You don't walk into target and negotiate the price on a toothbrush do you? Yet, you are expected to constantly negotiate negotiate negotiate when you buy a sled motorcycle or car. It is honestly the part I hate the most about buying a new Polaris sled or any vehicle.
The retail price is supposed to be the price that is fair to the consumer and allows the dealer enough profit to cover their overhead. So, is the retail price too high? The economy seems to be saying it is. Yet, here we are still doing things the same way.
There should be no need for this. The price should be fair right out of the box. No extra charges or fees. Every dealer should have to charge the same price. Much like we are seeing more and more of with the parts/ acc/ apparel side of things.
Also, dealers should have to meet certain criteria. Customer feed back to the manufacture through surveys. Annual inspections and tests of employees and mechanics. Yearly seminars on updates and new products. How knowledge able are the sales staff? How capable are the mechanics?
To make the industry better Polaris can start by getting rid of flat rate and commission. Nobody wants to deal with a pushy salesman who is worried about his
cut. And he shouldn't have to worry about putting food on the table all year either. I see so many dealers constantly rolling over sales staff because the sales man can't make a living. I don't want to deal with a new person each time I come in.
Nor do I want to have a guy working on my sled with a hangover and trying to rush through the job to make flat rate so he can get paid. That is half the problem on the assembly line that causes some of these original problems. We don't need things being rushed at the dealer so mistakes are made too. I've worked for a very large dealer before and it made my stomach turn to see the stuff they did to make flat rate. Flat rate fixes what was broke, but doesn't fix what caused it. Nor does it look for prevention of future failures. Which is what we see so much of these days. Most techs can't even find a cause as they were trained to just replace parts. I would like to have some words with the people who originally thought up "flat rate" and "commission". It hasn't helped our industry one bit IMO.
And why are dealers charging over $100 dollars an hour for labor?
The mechanic is only getting about $15 of that. Nobody should have to pay that. It is not realistic even with shop expenses. Treat others as you would wish to be treated. Do these dealership owners like leaving a diff. business with their butt puckered? Most people leave the dealership with an empty wallet and a sore backside feeling like they were totally taken advantage of.
To add insult to injury, half the time they didn't get the problem fixed anyway.
Remember, in the eyes of the consumer a mechanic is the expert. If they can't fix the problem and the consumer gets charged too much for it. They are left feeling about the same way as spending too much on a poorly designed product. Which is how quite a few Polaris loyal are feeling these days. If you shop at Target and buy that great blender, but something is wrong with it. You can return it and try your luck with something else. As Smokey pointed out this is not an option with a snowmobile. Which is why Polaris and their dealer network need to focus on value for dollar spent.
This is just feedback I get from local customers that come into our store, but I can't even recommend a Polaris dealer that isn't 20 miles away. And there are some 2 miles away. The customer gets treated poorly and doesn't want to shop there ever again. I have a friend that works for a dealer just down the road and I won't shop with him because I was treated poorly there. I still shop with
Four Season's Sports Center in Rapid City, SD over 600 miles away! I haven't lived there in 5 years and they still know me by name when I walk in.
I always leave there feeling like I was treated fairly.
I know it's hard to stock everything. Sometimes all it takes is the right parts manager to properly stock necessary items. Give your dealer notice so they can get it in quickly for you if they don't have it. Create a relationship with your dealer. And dealers you create relationships with your customers. Don't forget about them once you sold them something. That is a short term recipe for failure that I'm seeing too much of these days. Big volume flashy dealers loose their luster quickly when they burn bridges with their customers.