We got the chance to test out the 2013 lineups of HMK, Klim, Motorfist, and FXR at the end of last year. ALL of them had some key points that made them better than the next, and they all had some little flaws.
With that said, we believe that you need to do your own research before you buy anything. There are tons of things that will change what is right "for you". Are you a sweater, are you cold, do you layer, do you ride trails, do you ride mountains, do you ride at night, do you need color, yada yada...the list never ends. Do your own research, stay off the bandwagon, and you will most likely be happy with what you choose. If you spend half as much time looking into the product, as you would bashing it int he future if what your buddy tells you is the best, most people would probably be happy with their gear.
Lastly, we believe that there are prices and quality options from the most affordable to the most outrageous, and they all have their place. Simple logic says not everybody can afford the most expensive, and not everybody needs the most expensive, but there are people who still buy the most expensive because it is worth it to them.