I give it to you Cat guys, there is no group more loyal to the brand.
I've owned them all, and each have their pro's and con's. My most current sleds have been Ski-doo and Polaris. I have spent some time on the newer Cats as well. However, from the outside looking in, Cat has failed it's loyal customers and failed to attract new ones.
I get the fact that the company does not have the resources to compete with Poo or Doo ( parent company, Textron does). I am not brand loyal in the least, and do look at Cat every year that I snowcheck ( and have snowchecked almost every year since 2003). But every year, in my opinion, Cat fails to deliver. The new Cat's have some good features, the track and engine are a couple. However, as a package, they continue to fall behind the other sled builders. One example is the running boards. Sure, you can get better ones in the catalog, but you shouldn't have to.
The numbers tell the story. Cat's sales are not near the top two and that's evident on the mountain. I would have thought that the 60th year for Cat would have been big! IMO, it wasn't. The Covid excuse is just that, an excuse. If Cat doesn't change management, or the engineer team, within a few years it just won't be feasible as a business to continue.
I believe we need competition and as many manufacturers and possible. Competition is good for the consumer. I understand there are numerous factors that come into play when it comes to decisions companies make, but Cat needs new thinking. I know this will upset some folks, and that's OK. We need to have an honest discussion about the state of the sled market. The average age of the current rider is going up. Sled prices continue to climb surpassing 20k this year for a new sled. And snow conditions on average are hit and miss year to year. People work hard for their recreation dollars and want the best bang for the buck. Yes, Cat as a whole offers probably the least expensive sleds on the market, but people still want quality.
If the Cat brand is going to grow, bring on new thinking and innovation. If not, stop putting a bandaid on everything and just bleed out. Sorry guys, it's just what I see from the outside looking in. I wish all businesses success, but some are stuck in the past. Sears is a perfect example. Who would have thought such a GIANT would go under? It's stagnant thinking. That doesn't work in todays world.