Don't buy Clif Bars, Power Bars, etc. Wilderness Athlete is the real deal. I spoke with a couple of their execs about a months ago to get the straight scoop and I was impressed with their replies. I ordered up a case of WA bars (Mountain Berry Granola) - WAAAAAY better than any others I have tried - plus they aren't land closing greenies. Give 'em a try.
BTW - I have absolutely NO affiliation with them what so ever - just traded emails with some of their guys. Their marketing guy used to be the ad director (or something like that...) for SnoTech too.
EDIT - found the old email....
Jeff, I can appreciate your concern regarding what type of
organizations we would sponsor. We are a new company who
does not posess the ability yet to support anyone other
than sending free product to our troops in Iraq and also
to various hunting clubs for fundraising. All the
pricipals in W.A. are avid outdoorsman who hunt, fish.
backpack and in general just love being outdoors. None of
us belong to any of the organizations mentioned and
,although I respect their right to exist, I believe their
motives are misguided and based on emotion rather than
sound science,which strange as it might seem, is what they
think about people like us.We will undoubtedly support
org. like Ducks Unlimited, Rocky Mountain Elk Foundation (
even though their writers can get a little bit touchy
feely for me) and the like. We actually have a seperate
division to the company called Warfighter Fuel which takes
these quality products to the military. I am kind of
rambling here but suffice it to say we support sportsman
and would appreciate any help you can give us in getting
the word out to the masses.I hope we are your kind of
Company. I would be happy to answer any other questions
you may have about the direction of Wilderness
Athlete.Best Regards. Mark Paulsen. Founder- Wilderness
Athlete