The Snowhawk is a fantastic piece of equipment.
Here is where Snowhawk ran into trouble and why they cost so much.
Under capitalized company: Higher input costs, handbuilt sleds, design/marketing/warranty/overhead costs spread over too few units, single type of vehicle to depend on 100% of sales (Unlike AC, Pol, BRP, Yam which all have other things they can sell when snow fall is bad for example) = higher costs than competitors
Brutal marketing: Barely any advertising, demo units non existent, no shows at most snowshows = Snowhawk revolution never really took off as fast as they thought. Here is one simple thing that told me they just don't get the marketing part. I went on thier site a few years ago, and signed up for a demo ride. I did this two years in a row, and never got even a phone call from anyone, the company, a dealer, nobody! Never got as much as a brochure or mailer either. Never got a response via email either. I knew then that the marketing department took at least two winters off.
Hey, I love the Snowhawk, I think it would be a blast to ride one of these things. The 800 with a 162" track would be an absolute blast out in the deep. Who cares if the guy next to you got 12' further up the hill than you did, I am over those days. I never got to try one as just as I started to stockpile enough dough to get one, they about doubled the price.
The only hope for the Snowhawk is to license one of the big sled manufacturers the rights to make the sled and keep the margins where they need to be so the licensee can make money
Kinda sad to see really.
