What Detroit is saying about Detroit
Big Three confront rough road
If government isn't careful, it might worsen woes of carmakers, economy
David Cole and Sean McAlinden
The crisis in Detroit and for the rest of the world's auto industry is intensifying as a depression level of auto sales continues to pummel the industry. If the government isn't careful about how it handles General Motors Corp. and the rest of the industry, it could make the problem even worse and further collapse the country's economy.
Last fall, critics of the Domestic Three automakers were quick to point out that cost structure and product lines were the reasons for the unique problems of Chrysler, Ford Motor Co. and GM. However, the essential crisis is not a result of costs or a lack of products; it is a revenue problem caused by hyper-low sales for all auto companies. If this were a "normal," severe recession, U.S. sales would be in the region of 12-14 million vehicles, while today they hover in the 9-10 million range.
That's why, in the first quarter, Toyota surprisingly lost more money than GM and far more than Ford.
This crisis is not a management problem, but a problem directly attributable to the massive collapse of financial markets. There is growing concern that the industry has the very real prospect of a final collapse initiated by the failure of several of the Domestic 3 or a bottom-up collapse of a fragile supply base.
Either way, an enlarged auto depression could quickly trigger another massive decline in the U.S. economy by the end of the year.
Our research group estimates that prolonged bankruptcy proceedings at both Chrysler, which already is in Chapter 11 hearings, and GM, which is teetering on bankruptcy, would result in more than 1.3 million U.S. job losses by December. In that event, the Obama administration would have the dubious honor of being the 21st-century version of the Hoover administration.
The job losses and other economic impacts would be much less severe if both automakers quickly emerge from bankruptcy.
The automotive business is, by any measurement, the largest and most complex industry in our economy. Unfortunately, unlike every other industrialized nation in the world, the U.S. government has little understanding, at the policy level, of the importance and complexity of manufacturing in general and the auto industry in particular.
Government's failures
Our industry problems are rooted in two failures of government policy.
First, there is the lack of any real energy policy, which set the stage for the crisis with the wild ride of energy prices in recent years.
Second, the notion exists that every American should have a home, even if he or she cannot afford one. This policy was the seed, fertilized by financial corruption, that brought world financial markets to their knees.
Since our government was so complicit in the challenges now faced by the industry, it is only reasonable that the government participate in its resurrection. In fact, GM and Chrysler would not be with us today without strong government support.
Every auto company in the world has either now or in the past received aid from their home governments. The difference between here and overseas, however, is the intelligent blend of policy with support in other countries compared with the politics and grudging support here at home.
We can look forward to the federal government's detailed involvement in much of our private sector for some time if this trend continues. This is a special challenge for a government that will produce a $1.8 trillion deficit this year and massive deficits for years to come.
Takeover concerns
The experience so far with the government's Auto Task Force leads to the following questions and observations about the prospect of a GM bankruptcy and the government's partial takeover of the auto industry:
• What does the government want from its control? Do government officials expect to be repaid or to maximize union jobs? Do they want to build politically correct vehicles, even if not desired by consumers? This can be a recipe for failure.
• The emerging union control of GM and Chrysler is as great a contradiction as the government's control and must be managed so it does not compromise the primary goals of the company. A successful company can have only one master -- the market. It will determine success or failure. Will the government allow Chrysler and GM to profitably respond to the market?
• While government officials claim they do not want to run the industry, they will probably appoint the majority of the industry directors. The task force seems to be managing on a day-to-day basis even though its members have little experience with the industry's complexity. Who will be in charge?
• The financial markets now view GM and Chrysler as pariahs. No one will invest in or loan anything to a government-run company that so willfully violates contracts and 125 years of bankruptcy law. How will the government restore the trust between lenders, investors and the companies?
• The only solution is completely independent boards at GM and Chrysler with no strings from the government except a mandate to repay the federal loans. The boards should be able to hire and compensate the best management talent available, from the CEO down throughout the organization, to ensure that the companies can perform at a high level of excellence. The government does not possess this talent and may not even be aware of the need for it.
• One critically important question is the impact of the government's involvement on companies without government support. Will their futures be jeopardized by companies with a special relationship with the government?
• Of course, the ultimate owners of the companies will be us, at least temporarily, or "we the people" as shareholders. We want to be paid back; we don't want to manage companies; we want great companies producing great products for us to buy; we want good jobs in the industry; and we want the companies to be highly successful, pay their fair share of taxes and ultimately see that America's auto industry is returned to its rightful owners in the private sector.
The next few weeks will be very interesting. We are watching history being made on a daily basis, and the stakes could not be higher. It is a puzzle with many moving parts of workers, creditors, shareholders, management, regulations, suppliers, dealers and a government that is, hopefully, here to help us.
Bankruptcy is likely for GM and, unfortunately, for all too many other companies that are a part of this vitally important industry. The key question related to bankruptcy is: Can it be managed without escalating out of control? If it cannot be, we are in for a dangerous and very wild ride.
While the near-term prospects are bleak, the mid term and longer term look very good. There are many trends that could fuel future demand for vehicles.
America is growing households in our economy at the rate of a million a year. More than 13 million vehicles are being scrapped each year. And there is no competitor for the function that cars and trucks provide.
In addition, money-saving moves will help with future profits. Automaking capacity in the United States is being reduced by more than 4 million units.
The Domestic Three will have wage and benefit parity with their international competitors. And the break-even volume is being lowered dramatically to about 10 million vehicles.
This is the end of the buyer's market that has lasted for more than 10 years. Consumers should beware; those incentives that they have learned to love are mostly going to disappear.
The challenge for GM and others in the industry is rather stark and simple: Live until we get to that better future.
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