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Dealerships in trouble?

supply and demand, in economic times like these manufacturers who continue to raise their prices 5-10% a year are gonna have troubles. with snowmobile sales falling 25% last year in the west and surely to fall again this year you'd think they'd be having a fire sale!!! but no, lets keep on raising the price no matter what. this is a double edged sword for them. less peeps are buying our stuff so lets make it more expensive, thats a good fix:( plus they are priceing more and more people out of the new market every year, shrinking their market even more. not a good model to keep a company going in the long run. but when all you gear your company for is profit, you are sure to fail in a down market. i'm a small business owner and i have to adjust my services/prices accordding to what the market is or i won't survive, i would suggest manufacturers do the same or their bussines plan will be closing thier doors... buddie of mine went to the skidoo dealer for plugs the other day. $7 a piece for plugs i can buy from an autoparts store for less than $3, thats not good business if you ask me. this is not the way to build a loyal customer base, if thats the best they can do they deserve to go broke!!!
 
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You can look at this in two ways, something we should all look at.

Through the window: If it is out there, you see it, go get it, work harder and you will be rewarded. Save your money and support who supports you. Never sit and wait for the customer to come to you.

Through the mirror: If you look at yourself (business) and ask simple questions like Am I treating the customer # 1, am I supporting their efforts (clubs etc), Am I selling at a fair price? Can you go home at night and sit down with your family and say I treated everyone equal today? If you answer yes, then you will succeed.

The business that are hurting probably overspent, over extended on credit with big inventories (not always there fault) and don't want to help the customer, or simply don't know/forgot how to.

A smile and saying Hi when you walk in the door helps people part with money. Continual over-pricing will simply draw the customer away.
 
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