Yesterday I rode out of a fairly busy access site, through out the day I saw numerous sleds and only 1 other Arctic Cat. In the areas I ride, Skidoo and Polaris snowmobiles far outnumber Arctic Cat, probably 10:1. I started thinking about why it's almost a rarity to see cat sleds in the mountains. I think Arctic Cat's production team and R&D department is just severely out of touch with the mountain segment of riding, especially when compared to Polaris and Skidoo.
When you buy a new Arctic Cat..
Have to replace/change:
-remove or mess with snowflap
-mtnfit defender intake screen / misc intake modifications to seal it up
not a need, but you'll want to replace/change:
-cfr bars
-handlebar cleanup
-tube boards
Why should all these things be done to a sled right out of the box? I realize not all these modifications are necessary, but it's little stupid things that make cat products inferior to other brands. Nearly every cat I see on the hill or online has aftermarket tube boards and handlebars. It's 2020, why does arctic cat use the same running boards that my 2009 m8 had?? Why use the same bulky, annoying controls mounted on the bars. Why still offer a stiff, bulky and annoying snowflap. And seriously, why is it impossible for cat to design an efficient and reliable intake system?
People want better running boards for the factory.
-Skidoo and Polaris delivered. Arctic Cat, nothing
People want cleaned up and comfortable handlebars.
-Skidoo and Polaris delivered. Arctic Cat, nothing
People want more power.
-Skidoo and Polaris delivered. Arctic Cat, nothing
People want more color combinations and graphics from the factory.
-Skidoo and Polaris delivered, Arctic Cat, nothing
People want convenient tunnel storage solutions.
-Skidoo and Polaris delivered, Arctic Cat nothing (Skidoo linq, Polaris tracks)
People want better fit and finish.
-Skidoo and Polaris delivered. Arctic Cat, almost there, not nearly as good. (referring to gaps in plastics, gaps in intake track, wobble in steering post since the dawn of time)
Lastly, people want dealer support..... We all know how that is going.
Polaris has mastered the marketing segment of snowmobiling, most newer riders I know gravitate to Polaris because of their social media reach, and because they have great looking sleds that are fairly customizable from the factory. Both Skidoo and Polaris are far more in touch with what their riders want, and it shows in the way their sleds have evolved.
I think cat would be better off if they just payed attention to what their riders want and activity in the aftermarket. Polaris isn't reinventing the wheel with their sleds (reference to alpha single rail), yet they outsell Arctic Cat by a wide margin. They market themselves well and give their customers what they want.
Thoughts?
When you buy a new Arctic Cat..
Have to replace/change:
-remove or mess with snowflap
-mtnfit defender intake screen / misc intake modifications to seal it up
not a need, but you'll want to replace/change:
-cfr bars
-handlebar cleanup
-tube boards
Why should all these things be done to a sled right out of the box? I realize not all these modifications are necessary, but it's little stupid things that make cat products inferior to other brands. Nearly every cat I see on the hill or online has aftermarket tube boards and handlebars. It's 2020, why does arctic cat use the same running boards that my 2009 m8 had?? Why use the same bulky, annoying controls mounted on the bars. Why still offer a stiff, bulky and annoying snowflap. And seriously, why is it impossible for cat to design an efficient and reliable intake system?
People want better running boards for the factory.
-Skidoo and Polaris delivered. Arctic Cat, nothing
People want cleaned up and comfortable handlebars.
-Skidoo and Polaris delivered. Arctic Cat, nothing
People want more power.
-Skidoo and Polaris delivered. Arctic Cat, nothing
People want more color combinations and graphics from the factory.
-Skidoo and Polaris delivered, Arctic Cat, nothing
People want convenient tunnel storage solutions.
-Skidoo and Polaris delivered, Arctic Cat nothing (Skidoo linq, Polaris tracks)
People want better fit and finish.
-Skidoo and Polaris delivered. Arctic Cat, almost there, not nearly as good. (referring to gaps in plastics, gaps in intake track, wobble in steering post since the dawn of time)
Lastly, people want dealer support..... We all know how that is going.
Polaris has mastered the marketing segment of snowmobiling, most newer riders I know gravitate to Polaris because of their social media reach, and because they have great looking sleds that are fairly customizable from the factory. Both Skidoo and Polaris are far more in touch with what their riders want, and it shows in the way their sleds have evolved.
I think cat would be better off if they just payed attention to what their riders want and activity in the aftermarket. Polaris isn't reinventing the wheel with their sleds (reference to alpha single rail), yet they outsell Arctic Cat by a wide margin. They market themselves well and give their customers what they want.
Thoughts?