“Every ride has a story.” Pro Armor’s brand promise does not, and should not, limit the brand to any
one rider community. Pro Armor is well positioned to enhance riders’ adventures – in any climate,
any terrain, and any vehicle – with custom, purpose-built style and performance accessories to help
make every ride truly one-of-a-kind.
Pro Armor is excited to announce its expansion into the snow accessory market, beginning in the
2022-23 season. The product portfolio will initially be geared towards the mountain rider segment of
the market. Passionate mountain riders exude confidence without hesitation, a function of rider
ability combined with sled performance; this is the same rider mindset as the Side by Side rider that
Pro Armor has successfully supported for decades. This launch will be coupled with partnerships with
top snowmobile athletes in the sport – including Chris Burandt, Dan Adams, Bret Rasmussen, and
Matt Entz – that will help drive intuitive product design, the highest levels of testing and validation,
and ultimately, better accessories to help riders go farther, higher, and deeper than they ever thought
possible.
“Our goal is to expand the Pro Armor footprint into the snow market while staying true to the brand’s
DNA by launching accessories for the high performance, backcountry sled rider, ” said Andy Kroll,
President of Pro Armor and former Brand Manager for Polaris snowmobiles. “Pro Armor has been
delivering accessory solutions to riders for over 20 years, first to quad riders, more recently to Side by
Side riders, and now to back country snow riders as well. Helping riders elevate their style and
performance is in our DNA, and we’re excited to bring this passion to the snow community as well.”
The capabilities at Pro Armor extend from design all the way through manufacturing and distribution,
to allow riders to fully customize their ride from top to bottom. Pro Armor’s goal is to help make
riders’ vehicles an extension of who they are and help them write the next story in their epic
adventures.
www.proarmor.com