Raised Riding
Lott is an avid sledder who had to take a hiatus from the sport for a while when he sold his snowmobile to help pay tuition at Boise State University. While in college he didn’t ride but when he went on to graduate school, he bought a snowmobile and became aware of ISSA and Mitchell. And about a year and a half ago, he started Sum+It Riders (www.sumitriders.com), a small business that sells snowmobile-related clothing and hats with 10 percent of the proceeds going to the ISSA Legal Defense Fund.
Still in his 20s, one of Lott’s aims is to involve other young riders to be more engaged in the sport we all enjoy. “If we can somehow make it attractive for younger riders, like those between 14 to 30 or even their 40s, to be conscious of some of the threats to our public access or areas we ride.”
He continued, “How many people have heard of ISSA?”
He said when he first started becoming more familiar with ISSA, that “it was a pretty good introduction for me to see the age gap,” in the association. That set him to thinking of what he might be able to do to help attract younger riders while also supporting the association financially.