Minneapolis, MN – Polaris Industries Inc. announced that Craig Scanlon, vice president of Slingshot and chief retail officer (CRO) of the off-road vehicle (ORV) division, has been named chief marketing officer (CMO) of Polaris.
Craig Scanlon
Scanlon will report to Scott W. Wine, CEO and chairman of Polaris.
“We are thrilled to have Craig Scanlon take on the new CMO role,” said Wine. “Craig brings a winning combination of industry knowledge and passion, marketing acumen, visionary instinct and unmatched energy to the table, all of which will be instrumental as we continue driving growth amidst a volatile and competitive market.”
Scanlon joined the company in 2004 in a field sales role. He held positions of increasing responsibility in marketing, sales and general management within the off-road vehicles business, before being promoted to vice president of Slingshot in 2015. Scanlon added the role of chief retail officer for off-road vehicles in 2016, which he will retain.
The Slingshot business is being integrated into the motorcycle division, joining our existing Victory and Indian Motorcycle brands, under the experienced leadership of Steve Menneto, president, motorcycles.
“These brands share customers and dealers and we will aim to more efficiently drive Slingshot growth by leveraging the infrastructure and scale of our motorcycle division,” said Menneto.