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It’s no secret that sponsorships are a key component to any successful race program. Landing sponsors, however, can be just as competitive, if not more than the actual races on the track. In today’s environment of shrinking budgets,social media and instant access to information, the sponsorship arena is more difficult, more exciting, more opportunistic and more non-traditional than ever to navigate.
There are no shortcuts when it comes to sponsorships, and long-time racers (especially independents) know that you should be prepared to foot your own racing bill for a long time. However, there are a few “performance mods,” so to speak, that may help get your sponsorship application noticed more than others.
That’s why
AmSnow went to the decision makers from several sides of the industry and asked them what they want to see from racers seeking sponsorships. This is one of very few places you’ll find exclusive answers to what every racer wants to know: “What do I need to do to get a sponsorship?” Check out the gallery below for tips from the industry insiders!