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Making it work again, but better
When John Daniels and ISOC took over, many questioned if he would be able to make it work financially. The first couple of years were rough, and John stuck a lot of his own money into the program. His attitude is positive though, as he explained to me a while ago, “I have a Trucking Company that is working well, so I do not need to take out a large salary, but I love the challenge of making this sport work.” This last season Carl could report that ISOC is on the positive side with the cash flow, and a number of new programs are now coming together into working reality.
According to Carl, the goal is now to solidify the successful races and make them exciting annual festivals for the communities. Races like Duluth, and Shakopee, Minn., Salamenca, N.Y., Mt. Pleasant, Mich. and the season finale at the Lake Geneva Grand Resort in Wisconsin are now staple events that draw good crowds every year.
New events are coming on strong too! Newly introduced events include races at the rodeo grounds in Deadwood, S.D., and the newest race at Buffalo River Race Track in Fargo, N.D. A new race is scheduled this year too at the Chicago RT 66 Speedway in Illinois. This race will take place at the NHRA drag strip on Feb. 20-21. The track will use part of the drag strip, which have great grandstands, and then turn right into part of the paddock area and back in an L-shaped form, all covered in deep snow, of course. The Speedway is putting all its resources into making this a big draw in the Chicago Metro Area.
Athletes have contributed to the growth of ISOC Snocross as well. They’ve turned a weekend hobby into full-blown careers, complete with year-round training regimens and personal trainers that rival any athlete in mainstream American sport.
With solid race venues, big name stars, new CBS coverage and a number of national sponsors showing more interest, snocross is looking at a more promising future in the hands of John Daniels and Carl Schubitzke.