Minneapolis – Polaris Industries today donated $10,000 to ALS after more than 100 dealers accepted an invitation from Scott Wine, Polaris chairman and CEO, to join him in taking the ALS Ice Bucket Challenge to raise awareness and funds for the disease.
On Aug. 22, Polaris shared a video of Wine completing the Ice Bucket Challenge and in turn nominating Polaris’ network of dealers to do the same, noting that if 100 dealers accepted the challenge Polaris would donate an additional $10,000 towards ALS research. Within 7 days more than 100 dealers completed the challenge and in addition to submitting videos, many went above and beyond and also made personal donations.
“We are extremely proud of the strong response we received from Polaris dealers across the country and happy to provide this additional donation to support ALS research,” said Wine. “Polaris dealers are a strong part of our team and share the value our company places on giving back.”
Polaris has a long history of supporting ALS, having been involved with the Black Woods Blizzard Tour, a snowmobile ride to fight ALS, since its inception 15 years ago. Since then, Polaris employees have raised more than $900,000 for the cause and are hoping to hit the $1 million mark in 2015.
To watch Wine’s Ice Bucket Challenge visit: http://youtu.be/DpKIYso37kQ. Visit www.alsa.org to learn more about ALS and the Ice Bucket Challenge.