Recently the World PowerSports Association closed its doors for good and suspended operations on its ATV and snowmobile racing circuits. In one fell swoop the offices were closed, Web site went offline and people were left scratching their heads. But to many in the industry, the shutting down of the WPSA was no shock.
Thankfully, a group of team owners, racers, sponsors, industry reps, fans and other interested individuals refused to let national snowmobile racing die. This group has formed a small business - we'll call it a "Team Owners LLC" - and began doing their due diligence to find the best way to keep snowmobile racing in the spotlight. After looking at several presented business plans and proposals, John Daniels, founder of the cross-country race circuit named International Series of Champions (ISOC), has been given the go-ahead to be the brains behind the new National and Regional snowmobile racing circuit.
ISOC is touting television coverage, increased payouts and a full National and Regional Race schedule. The new circuit will replace the WPSA snocross circuit and has aims of being more customer focused by giving fans what they need instead of making promises that can't be realized. WPSA shelled out approximately $175,000 per National race last year and did not see enough revenue come back to be profitable. Input from teams and owners have been vital in keeping racing alive and will hopefully help to steer the new racing circuit down a healthy, profitable road. With John Daniels listening and looking at all options, the future of the sport looks bright.
A full press release from the ISOC will be issued in the near future so keep checking back at
www.AmSnow.com.