skidoo names guertin director of brand management

 Jean-Francois "JF" Guertin has been named Director of Brand Management at Ski-Doo. He will replace Chris Dawson, who will assume a position in strategic marketing services. "We think these moves will complement Chris and JF's individual strengths," commented Ski-Doo Communications Manager Dave Thompson.

Guertin was most recently a regional sales manager in Canada.