polaris introduces new type of dealership

Amsnow
The flagship "Polaris America" dealership will open in Conyers, Georgia and will have a distinctly different feel than current Polaris shops.

This independent dealership will feature a fireplace for a rustic "backwoods" feel, complete with a riding track for customers to test out Polaris recreational products.

"We're thrilled to bring this new shopping experience to powersports enthusiasts," said Tom Tiller, President and CEO of Polaris.

The new dealership design will still feature Polaris parts, accessories and apparel.

While the Conyers location is the first of its kind, other Polaris dealers across the country are currently remodeling with the new look.

Maybe a snowmobile riding area will be featured at the snowbelt dealerships? Guess we'll have to wait and see.
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