polaris appoints snowmobile division product managers
Amsnow
Bob Nygaard, Polaris Snowmobile division general manager, announced today that Craig Wilfahrt and Matt Lube will join the snowmobile team as product managers. They will be transitioning to the snow team from their current positions within Polaris throughout the next several weeks.
Reporting directly to Nygaard, Wilfahrt and Lube will focus on assessing and prioritizing product needs throughout extensive contact with consumers, dealers, internal sales staff, suppliers, industry sources and the media. They also will lead the product development teams comprised of engineering, manufacturing and purchasing.
To effectively support the engineering platform teams, Wilfahrt will provide product leadership for the standard track models, while Lube will manage the RMK and touring segments.
Craig Wilfahrt joined Polaris in 1994 and has held several key positions within the sales and service departments. His most recent position was manager of Service Support.
Matt Lube has been a district sales manager, servicing Polaris dealers in Wyoming and Montana, since he joined Polaris in 1999. He is a four-time winner of the Jackson Hole World Championship Hill Climb.
"With their combined experience in working with Polaris dealers and consumers, I'm confident our 12-year industry-leading position remains secure through their leadership and product direction," said Nygaard.