polaris appoints new vp of marketing and business development

Tom Tiller, President and CEO of Polaris announced that Ken Sobaski has been appointed to the position of Vide President Marketing & Business Development. "We are thrilled to have Ken join Polaris. He brings with him extensive sales, marketing and general management experience that will add to a historically strong management team, and he is a recreational product enthusiast," said Tiller.

"Ken is stepping into a critical role for Polaris and will help us address the major strategic issues facing our business," said Tiller. "Ken will be charged with developing an integrated brand strategy to deliver on one of our key goals- to build a dominant brand with industry leading quality and service. In addition, he will lead many of our growth initiatives including acquisitions and marketing partnerships, and also will bring focus to our distribution strategy."

Sobaski joins Polaris from ConAgra Foods, Inc. where he was president of ConAgra's $3.1 billion Grocery Brands division headquartered in Irvine, California.

Sobaski is a native of St. Paul and holds a Masters degree in Marketing from Northwestern University and a B.A. in Economics from St. Olaf College.