bud light and 180 energy drink back wsa series

As part of an exclusive agreement with the World Snowmobile Association, Anheuser-Busch, Inc. brands Bud Light beer will be the exclusive beer sponsor and 180 energy drink will be the official energy drink of the series through the 2001 - 2002 season.

The brands will support the sponsorship with radio advertising and venue signage. In addition, Anheuser-Busch will serve as primary sponsor of the Warnert Racing Bud Light snowmobile team, featuring two-time Warroad 500 winner and 2000 WSA Stock Class winner Todd Wolff.

"Anheuser-Busch is looking forward to an exciting season with the World Snowmobile Association," said Tony Ponturo, vice president, corporate media and sports marketing, Anheuser-Busch, Inc. "As snocross racing continues to grow in popularity, our sponsorship provides the opportunity to reach our contemporary adult consumers while expanding our sports marketing presence."

The WSA organizes and operates professional snocross racing at various levels of competition throughout North America. The 2001 - 2002 schedule for the WSA's premiere Snocross Worldwide Championship consists of 10 events from November through April, and the WSA also serves as the snocross sport organizer for the ESPN Winter X Games. WSA events will be televised on ESPN and espn2.