bombardier claims three prizes for its skidoo 2002 product video
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Bombardier Recreational Products announced that the U.S. International Film and Video Festival judges awarded three Silver Screen Awards to the Ski-Doo 2002 Product Video. This year, the Festival received 1,500 entries from 33 countries. Other Award recipients include Volvo, DaimlerChrysler, ABC News, Rolex, Northwest Airlines and Lockheed Martin. Representatives from Bombardier, Cramer-Krasselt and Jet Film were on-hand to accept the Award Plaques at the Festival's International Awards Banquet on June 8th, in Chicago.
The video, entitled "Ultimate Ride 2002", was recognized in the following areas:
* Direction
* Sales Promotion, Product - General Audience
* Corporate Communications - Dealers
The video was produced by the Cramer-Krasselt advertising agency, and directed by Guillaume de Fontenay of Jet Film. The video is part of the Ski-Doo 2002 advertising campaign.
"The video was received with enthusiasm by our dealers at its initial screening; and again by consumers during our Spring Tour. We are very happy that the judges of the U.S. International Film and Video Festival recognized the talent and efforts of our team," said Pierre Arsenault, Vice-President, Marketing, Snowmobile and Watercraft at Bombardier Recreational Products.