Yamaha has so much potential in the snowmobile market, but for some reason is not taking advantage of that (at least not the mountain segment). The company has deep pockets to make something amazing happen in the mountain sled market, but seems to come up short. As a business man, I understand it comes down the bottom line, however I would love to see them take a larger percentage of the market share. If in fact they have cleaned house in an effort to compete more closely with the other Big three, I think that would be a step in the right direction. Companies need new blood and ideas from time to time to ensure they don't become stagnant in their thinking or in their business model. I guess time will tell.