Well received/liked products does not equal a viable, sustainable business (maybe they have a big shop, big overhead and the rent doubled?). That said, I know nothing about this business specifically or why this announcement or end of business. What I can tell you is that the snowmobile consumer is extremely fickle and challenging in nature (dudes complain about sled colors/graphics every year like clockwork). A lot of aftermarket companies have come and gone...and from what I saw, it was tough to just break even. And with the expense and state of new machines now, I'd say the target audience is reduced more an more every year. I mean, honestly, you can now get a totally stock sled that has near optimized performance...if you do sell aftermarket stuff, it will be limited in scope/quantity and more based on preference than need. And there are simply not many people anymore who will drop $17k on a new sled and then be looking to drop another couple thousand.