It happens this time every year, we are curious as to how much we will have to pay for our dream sled. Not msrp, but how much we will actually pay. So we post prices quoted, from east coast to west coast and everywhere in between.
I would urge all of us to keep a few things in mind.
Dealers (like every one else) are influenced by different motivating factors.
Many agree to accept more inventory than their selling area will realistically purchase. Their business plan from the very beginning is to market product outside of the area that they can realistically service.
They can sell on a very slim margin because they will not have to dedicate any resources to maintain their customers ownership experience.
These s#itheads is the reason we are seeing smaller local dealerships disappear.
Here in SD I regularly see out of state dealerships hundreds of miles away advertising stupid low prices.
In sales, if you cannot offer better service, you must lure in customers with lower prices. Pretty sad and embarrassing when that is their business plan from the get go.
Don't misunderstand me, there are many GREAT large dealerships with great service. It's up to us as consumers to recognize where we are buying and support the dealers who will be there to keep us on the snow.
Thanks for reading my long-winded rant!
I would urge all of us to keep a few things in mind.
Dealers (like every one else) are influenced by different motivating factors.
Many agree to accept more inventory than their selling area will realistically purchase. Their business plan from the very beginning is to market product outside of the area that they can realistically service.
They can sell on a very slim margin because they will not have to dedicate any resources to maintain their customers ownership experience.
These s#itheads is the reason we are seeing smaller local dealerships disappear.
Here in SD I regularly see out of state dealerships hundreds of miles away advertising stupid low prices.
In sales, if you cannot offer better service, you must lure in customers with lower prices. Pretty sad and embarrassing when that is their business plan from the get go.
Don't misunderstand me, there are many GREAT large dealerships with great service. It's up to us as consumers to recognize where we are buying and support the dealers who will be there to keep us on the snow.
Thanks for reading my long-winded rant!