Their Mistakes????Give your head a shake. When oil jumped to 150 bucks a barrell, all of a sudden domestic vehicles weren't good enough anymore. Now that it's 40 bucsk a barrel, I will drive my GM/Ford/Dodge truck and I hope the oil speculators that did all this crap eat $hit and die. What do U drive Sawyer???An Austin Mini??
Ya, mistakes. Lets take a look....
Product mistakes:
- WAY too many niche cars. They sell well for 6 months, then they clog up the lots for another year or 2, then they're taken out back and shot. SSR, HHR, PT Cruiser, Challenger, Charger, Thunderbird, the list goes on.
- Too many name changes....people can't keep up. I work with cars everyday and couldn't tell you all the models in any of the big 3's lineup right now. These new models come and go in a year or 2; consumers fear change. What's Toyota's mid-sized car....I'll bet my left nut everyone of you knows it's the Camry. What's Ford's? The Taurus? The 500? The Fusion?
- Multiple brand in one house. Mercury/Ford, GM/Chevy/Pontiac/Buick, etc. Why build the same thing 2 or 3 times? The days of this being a money-maker were gone 30 years ago....
- Not enough push on fuel efficient models.
Marketing/business mistakes:
- Union benefit/wages/retirement packages. They got carried away 15 years ago and instead of capping it, it got worse!
- Over-whoring out to fleet business at minimal profit. Wanna know why the resale sucks? That's why.
- Incentives. Everyone used to sell vehicles without 0%, huge cashback, etc. Beating the other guy by undercutting is short-term planning.
- Too late on the quality boat, it has improved greatly, but the generally out-of-tune average customer is already driving his Japanese car with no good reason to go back.