If you charge, they will leave.
Advertising dollars from the forums should go directly back to the forums.
Using those funds from the profitable area of business to support the sinking part of business (magazine prints) is like keeping the life support going. In the end you just die a slow miserable death.
Separate out the digital forums and printable media into two entities. Funded by their own advertising dollars...
Who ever suggested getting into bed with backcountry.com and other sites needs to understand those companies make large donations to groups that shut down our riding areas. Its a complete shame, but it is what it is. Sleeping with the enemy is never a good thing... (unless she is smokin hot
)