We think you have brought up a very good point: that when an avalanche happens it is often difficult to have either the presence of mind or the time to pull the rip-cord.
Several years ago we were testing the device and filming the slide from across the valley. The avalanche went big and came for us. We ran down a pre-contructed escape trench into a grove of 100 foot trees and escaped the avalanche but got blasted by the powder cloud. It sounded like a Boeing 747 landing on top of us. The class 3 avalanche ran over a mile and passed only 30 feet to the side of us. It was a half a mile wide at the bottom when it stopped. The thing is; we all had avalanche air bags on and not one of us remembered to deploy them. The lesson being that if you are wearing an avalanche air bag system, you should ready the rip-cord before you make your run, and you should remind yourself at the beginning of your run to pull the rip-cord if an avalanche starts.
We have thought about using a pressure switch to deploy the device, but we are not sure an air pressure switch would work, and we are not sure a G-Force indicator would work either. We put G-Force indicators on our test dummies for each test, sometimes you get 75 Gs, sometimes you get none. Same thing with air pressure, sometimes the slides are monsters with a lot of pressure at the leading edge, and sometimes killer avalanches are slow and gentle without a lot of speed but with tons of heavy moving snow trying to kill you. We also thought about a voice recognition system that would trigger the thing if you said “avalanche” or “oh hell, I’m screwed” or something but as you can imagine that type of technology is wildly expensive and our target price for the public is about $500.
We have put our air bag on the users back, between the shoulder blades, in order to allow the user to continue to snowmobile while in an avalanche. Just because the system is on your back does not mean you would be face down after the slide. We find our test dummies both face up and face down after the avalanche.