Woody’s, a very familiar company to snowmobilers, is about to embark on its 50th anniversary. Woodys remains a family-owned company in Michigan and is under the second generation of Musselman leadership. Founded by James Musselman and his partner, Woody Kozlow, Woody’s is now led by Robert and Mark Musselman.
Woody’s, is the trademarked name of International Engineering & Manufacturing’s private label traction devices. These devices have been used around the world on snowmobiles and off-road vehicles.
Long known by the snowmobile community, from ACSA to state snowmobile associations to clubs, Woody’s has always supported the grassroots of snowmobiling. The company is a regular contributor to fundraisers that support snowmobilers, donating products to benefit raffles and silent auctions.
Giving back to the community is a core belief that is shared by the employees of Woody’s. They believe in goodwill and take personal pride in their efforts. Because of their beliefs, they wanted to find a way to help their customers and the snowmobile community.
After research, they chose Pink Ribbon Riders (PRR) as their charity of choice. PRR supports men and women in their fight with breast cancer. There have been many recipients throughout the year thru PRR. The recipients receive VISA cards that can be used on anything from medical supplies to gas and parking—all charges that are incurred and not covered by insurance. The program assures complete confidentiality for all applicants.
Woody’s hosted the 8th Annual Charity Golf Outing in August, 2017. Its first outing resulted in a contribution of almost $4,500 and doubled the second year. Woody’s has contributed more than $75,000 over the last 7 years—and contributed nearly an additional $14,000 this year.
The employees show their beliefs by donating their personal time at the golf outing each year. Also involved in the charity golf outing are distributors, vendors and snowmobile racers. They strive to make the outing fun, by offering unique prizes, holding a silent auction as well as several other fun fundraising events at the outing. The charity golf outing is concluded with a dinner, most often having a special guest speaker, a breast cancer survivor and past recipient of a PRR gift card.
Hats off to Woody’s from turning the part-time business into an international corporation and supporting charities that help their community and their consumers: snowmobilers.