yamaha opens house in pleasant prairie wisconsin

A huge 174,000 square foot facility in Pleasant Prairie, Wisconsin is the new home of Yamaha Motor Corporation, USA's Midwest Headquarters.

Ceremonies to mark the opening of the new facility included speeches from Yamaha Motor Company 's president Mr. Tim Hasegawa, who traveled from Japan for the occasion, and Yamaha USA's president Mr. Steve Kato, who came from Yamaha USA's California-based headquarters.

While the facility was officially "opened" on September 23, the Wisconsin headquarters staff actually began operating out of the facility in early July. The state-of-the-art distribution facility services all Yamaha products lines: ATVs, motorcycles, snowmobiles, boats, power equipment, race kart engines, and all parts, accessories and apparel.
 
Of the building's 174,000 square feet of space, more than 20,000 square feet are dedicated to office space and training facilities for sales, service and dealer training.

The new facility combines the efforts of the former Cudahy, Wisconsin, and Mounds View, Minnesota personnel in a singular Midwest Headquarters.
Yamaha president Hasegawa noted that 40 percent of Yamaha's worldwide business is in North America and that the United States makes up a vast majority of Yamaha's worldwide sales.

Yamaha USA president Kato stated that Yamaha has expanded from being just a motorcycle company 25 years ago to being a much more diversified motor products company in the United States. He said that Yamaha employs more than 2,500 people in the US and that Yamaha's commitment to US sales growth is just one reason for the centralized Midwest Headquarters facility. He added that the location of the Yamaha facility in Wisconsin emphasizes Yamaha's commitment to the Midwestern US marketplace.

Because Yamaha also acquired additional land and because of the facility's design concept, the Midwest Headquarters facility can be expanded as expected growth continues.