parts unlimited tabs don jensen as brand manager for arctiva snowmobile apparel

LeMans Corporation, parent company to Parts Unlimited and the world's largest distributor of motorcycle and snowmobile parts and accessories, has enlisted long-time snowmobile enthusiast Don Jensen to advance new initiatives designed to put its Arctiva brand at the forefront of consumer demand.

Jensen's extensive and multi-faceted experience in the snowmobile markets includes a 13-year stint with Fox Point Sportswear as Marketing Manager, as well as several years with the Polaris division of parts, apparel and accessories where he served as District Sales Manager for Lower Michigan.

Greg Blackwell, Parts Unlimited vice president of sales, said that Jensen's prior experience with both the marketing and dealer aspects of the snow market made him the perfect choice for the Arctiva Brand Manager Position.

"While aftermarket snow sales are of course more than a little dependent on snow itself -- and that's been a scarce commodity in recent seasons -- the main aspect of continued growth for ourselves and our dealers really depends on active and experienced management," Blackwell said. "Don's familiarity with all aspects of this market will be a real asset in making sure that we maximize Arctiva's potential in every sales season, with lots of snow or without."

Officially onboard as of January 1, 2004, Jensen's offices are located at the LeMans Corporation home office in Janesville, WI. He can be reached at 608-758-1111.

"I am very excited to be at Parts Unlimited and back in my home state of Wisconsin," Jensen said. "I am looking forward to helping develop Arctiva apparel into a profitable opportunity for our snowmobile dealers nationwide. With Parts Unlimited's commitment to innovation, design, affordability, technical details, marketing, promotion coupled with the service and support of the sport, Arctiva will be a brand consumers are asking for."