Forest Lake,
MN - Straightline Performance
Inc. recently welcomed Rick Tiede as its marketing and public relations
manager. Tiede will be responsible for planning, directing, and implementing
Straightline Performance marketing activities.
He joins the Straightline Performance team after a
successful tenure at International Engineering and Manufacturing (Woody's
Traction Products), a snowmobile traction and control company located in Hope, MI.
Tiede served as Woody's race director and apparel coordinator, a position in
which he was responsible for the company's outer and casual wear as well as one
of the most successful race programs in the snowmobile industry. While there Tiede
was also instrumental in increasing brand awareness, social media presence and
distributor sales.
Tiede brings to Straightline Performance over 11 years of
sales, marketing, clothing design, race technical information, and brand
management experience. Throughout his career he has been a key contributor in
the success of multiple aspects of each division in which he has worked and his
flexibility and ability to multi-task will be key in his continued success at
Straightline.
"I am thrilled to be a part of the Straightline Performance
team," said Tiede. "This is an exciting time to be involved in snowmobile, ATV
and UTV performance parts and I am looking forward to representing a company
that has a reputation for being the leader in performance, sales, and service."