The Colorado Snowmobile Association (CSA)
won the 2013 Take A Friend Snowmobiling Contest sponsored by the International
Snowmobile Manufacturers Association, comprised of members Arctic Cat, BRP,
Polaris and Yamaha. The members of the CSA and their clubs took 486 individuals
snowmobiling in Colorado
this past winter. The CSA used its web site, Facebook page and monthly newspaper
as well as an annual direct mail letter to its members to get the word out and
obtain support and enthusiasm from Colorado
snowmobile clubs.
In addition to its efforts in using their
established media to communicate with its clubs and members, CSA also partnered
with state park and U.S. Forest Service representatives in Colorado.
The effort was well planned and strongly
supported by the Board of Directors and the membership of the Colorado
Snowmobile Association.
In addition to putting out the word and
inviting non-snowmobilers to go snowmobiling, CSA spent time and effort
ensuring that safety guidelines for all of the rides were used and they
recognized the seven clubs that participated in the rides. The rides were
hosted January through March 2013.
Many Colorado residents were introduced to
snowmobiling and to the Colorado Snowmobile Association. The outings introduced
potential new snowmobilers to the clubs and the state association, thus
strengthening the club network and highlighting all of the association's hard
work.
The general media throughout Colorado
enthusiastically supported the rides as they too were introduced to snowmobiling
through the ride activities. Positive stories on snowmobiling ran throughout
the state and new friendships were made with various visitor and convention bureaus,
chambers of commerce and state Government representatives.
The manufacturers through the Go
Snowmobiling campaign effort were pleased to present the Colorado Snowmobile
Association with a check for $5,000 during the International Snowmobile
Congress held in Green Bay,
WI. The manufacturers are looking
forward to continued support of the Take a Friend Snowmobiling campaign for
2014. Awards are available to eligible Associations and Federations.