Winnipeg, Manitoba - FXR Factory Racing, a
leader in snowmobile apparel and the home of Full Throttle Addiction announced the
hiring of Doug Rust from Next Level Sports Marketing LLC, where he was the former
director of sponsor sales and operations of ISOC Racing, to the position of Marketing/Special
Projects Manager.
Rust's
responsibilities in this newly created position will be to create and develop
new product, race support and advertising and promotion opportunities for FXR
in North America.
Rust brings
with him to this position more than 21 years of cumulative experience in the
powersports industry beginning with the development of snowmobile aftermarket
products to managing activation for Monster Energy full tours of AMA outdoor
national motocross.
Milt
Reimer, president and CEO of FXR Factory Racing, said Rust's attributes both
professional and personal are committed to pursuing growth in current and
future markets, which is the specific responsibility and challenge of his
position and will be an asset to the company's diversification and at the same
time positively impact the company's industry presence as a leader.