With its new Rotax E-Tec 800R engine and Ski-Doo Summit Freeride model creating a buzz for the 2011 riding season, BRP is launching a blog and Facebook page dedicated solely to mountain riding.
To kick-off the program, BRP will host a mountain sled webcast with Pascal Vincent, product manager of Ski-Doo snowmobiles, on Nov. 18.
Elevation, the new mountain blog, can be found at mountainblog.ski-doo.com and under
the 24/7 tab in ski-doo.com. Elevation will include articles, videos and photos on everything where Ski-Doo snowmobiles and mountain riding intersect: behind the scenes info, mountain riding events, cool new gear and more. It will also be where riders can keep tabs on the Summit Freerider ambassadors and their escapades.
The Ski-Doo Mountain Riding Facebook page will include the latest news and info on BRP's Ski-Doo mountain products, events and tidbits from the Summit Freerider ambassadors. Anyone can access the Facebook page at http://www.facebook.com/pages/Ski-Doo-Mountain. But Facebook members who "Like" the page will have the latest information delivered right into their News Feeds and be able to interact with BRP.
Riders will also be able to comment on Elevation blog articles.
Both projects come together for the webcast Vincent on Nov. 18. Vincent will cover the 2011 Ski-Doo Summit snowmobile lineup, including technical highlights and changes made between the spring introduction and production. Vincent will also answer consumer questions on the 2011 Summit snowmobiles, submitted on the Ski-Doo Mountain Riding Facebook page before Nov. 17. The webcast will be posted on the Elevation blog on Nov. 18 at 8 p.m. (Pacific time).
More information on Ski-Doo snowmobiles can be found at www.ski-doo.com.