We came across some information the other day that really isn't that surprising but it caught us a little off guard nonetheless.
We first mentioned parts of this information in the September issue of SnoWest ("In Tow," September, 2008, page 74) when we told you about the nosedive truck sales were taking.
We now have a more complete picture of the truck sales trend after receiving some information from the Specialty Equipment Market Association (SEMA), of which we are a member.
According to information SEMA sent us late this past summer, pickup sales dropped 26 percent compared to the same period a year ago.
The following chart shows top 10 selling pickups in July, 2008, along with figures showing trends and the sales numbers through mid summer.
Truck Sales
| Make/Model | July 2008 | July 2007 | Percent Change | Jan.-July 2008 | Jan.-July 2007 | Percent Change |
|---|
| Ford F-Series Light Duty |
26,897 |
33,893 |
-20.6% |
191,725 |
247,156 |
-22.4% |
| Chevrolet Silverado |
26,391 |
35,718 |
-26.1% |
211,448 |
271,999 |
-22.3% |
| Ford F-Series Super Duty |
16,228 |
20,448 |
-20.6% |
115,260 |
150,479 |
-23.4% |
| Toyota Tundra |
13,413 |
23,150 |
-42.1% |
89,929 |
105,990 |
-15.2% |
| Dodge Ram Pickup Light Duty |
13,223 |
18,173 |
-27.2% |
93,168 |
133,033 |
-30.0% |
| Toyota Tacoma |
11,662 |
13,963 |
-16.5% |
95,730 |
106,425 |
-10.0% |
| GMC Sierra |
9,045 |
11,760 |
-23.1% |
73,921 |
85,237 |
-13.3% |
| Dodge Ram Pickup Heavy Duty |
8,105 |
11,139 |
-27.2% |
57,104 |
81,536 |
-30.0% |
| Nissan Frontier |
6,627 |
5,331 |
24.3% |
30,199 |
39,379 |
-23.3% |
| Chevrolet Silverado HD |
6,598 |
11,279 |
-41.5% |
52,861 |
85,894 |
-38.5% |