ok,picture this.you'r out wheeling with bud's or allalone,then it happens,that hole that did'nt look deep all of a sudden swallows ur wheeler hole.do u want to trust a no name not sealed off brand thing that the switch burns up half way thru pulling u out.trust me when i say NOTHING PULL'S LIKE A WARN! i have run many brands and alway's go back to warn.my wheeler has a 200# on the rear bumper,2500# on the front.the trail/mud rig has a 9000# on the front,just replaced the motor on it(something about pulling a semi and loader trailer out of the mud twice,and many heavy long pulls) my wreacker has a 9000#on the front and a 1500# on the back.the superduty will have the new 16.5 on the front bumper when i am doing fabricating it.most off brands use a weak wound motor and they can not prouduce the power to pull long with out burning the winding's or cracking the magnet's locking up the armatchure stopping the winch dead.i belive this is not the place u want to skimp on.just my.02 cent's