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Well, it's a first year kit for them and they probably figure more market for newer bikes and limited time to develop every fit kit needed, this year.
But touting a bargain price kit also should be marketing to the folks that already have a bike and aren't wanting to plop down $15k to see what it's like.
Double edged sword, but this thing is taking off!
Is there 5 or 6 mfgs to choose from now?