They perceive the opportunity is just too small for the cost of going to West. OEMs now have social media, internet, and a handful of RMSHA, ISOC events to intro new models for snocheck, and fall events are more effective for the aftermarket, and less to pull peeps into the expo event. West is much less of a winter sledding destination than it used to be, with more of it closed down each year. Just not compelling for the expense and conflicts.