Here is a long, dumb story...
Yup, those levers flip up real easy...
First ride of the year ended up being a night ride, overcast, in the trees, darker than than you-know-what. One of those nights where you couldn't see your hand in front of your face. A buddy got his XP stuck down a steep gully in the trees, and I stopped to help him out. I left my sled running for about ten minutes, using the headlight to illuminate his sled, so we could see what we were doing. We got him out, and I went to leave on my sled. It immediately started running like crud, and I figured that it fouled a plug, as it sat there and ran so long idling. So I go ripping on it, trying to heat up the plugs and burn them off. Didn't work, sled was still stumbling. So I stop, and pull the plugs using another sled's headlight to see. Plugs were a little dark, but still dry, as if they were still both firing. I didn't want to waste a new set of plugs, so I put them back in, and ripped around some more, trying to "clear it out". Still ran like crud. I was just about ready to stop, and put my fresh plugs in when just out of the corner of my eye, another sleds headlight illuminated my console area, and I see that the choke lever is flipped up! Flipped it down, sled ran perfect! What an idiot, I am thinking go myself, ALWAYS check the little things, don't be quick to come to conclusions. I got a good ribbing from my buddies about that. I figure, that when I went back to get on my sled, I tossed my gloves in front of the bar riser on the console to put my helmet on, and when i grabbed them again to put them on, one of them caught the lever and flipped it up. It was so dark, I never noticed.
Long dumb story over.
As for your problem, I would just re-install the choke cable so that the lever points backwards... wish I had powder like that right now!