October is around the corner and is internationally known as the Breast Cancer Awareness Month. In 1985, the first Breast Cancer Awareness Month was observed in the United States. A number of organizations based in the U.S. and in other countries now support this international health awareness event and so does SCOTT Sports.
It is the fourth year SCOTT is running a Limited Edition BCA Goggle in October to sustain momentum of this awareness campaign. Always held in pink, this year the goggle features a custom black elephant textured woven strap with hot pink branding and a specialty SCOTT breast cancer ribbon sewn on. A pink gold chrome AFC lens and special micro-fiber baggie are also included.
The goal with the BCA Prospect Goggle is not only to raise awareness but also to donate money for a good cause. Because of this, $10,000 of the sales are committed to the foundation "Making Strides Against Breast Cancer."
In terms of marketing SCOTT is pushing the campaign on all its SCOTT social media channels together with its athletes, place we-banners on different sites and run a marketing page dedicated to the BCA.